The 200-MPH Billboard

The 200-MPH Billboard

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Demystifies the economics and politics behind NASCAR sponsorship--and shows how corporate deals have transformed NASCAR itself.But Nextel is changing how close fans can get to the drivers and the pits. ... Now Nextel has created the Nextel Fan Zone in the Daytona infield. Just behind pit road, ita#39;s an open area that features concessions and live entertainment. ... deal, UPS said it would continue providing its Trackside Services shipping service at all NASCAR Nextel Cup races as well as logistics, freight, and supply chain services.

Title:The 200-MPH Billboard
Author: Mark Yost
Publisher:MotorBooks International - 2007-08-15

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