Let Them Eat Cake

Let Them Eat Cake

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In this research-based study of 15 million affluent households, Pamela Danziger notes that the luxury market is changing radically from the conspicuous-consumption consumers of the 1990s. She describes the six key consumer trends in luxury marketing and strategies that marketers can implement to build their luxury brands.This book shows marketing professionals how to position their products to take advantage of the $77.7 billion luxury market.


Title:Let Them Eat Cake
Author: Pamela Danziger
Publisher:Kaplan Publishing - 2005-01-01
ISBN-13:

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