Case Studies in Crisis Communication

Case Studies in Crisis Communication

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Case Studies in Crisis Communication: International Perspectives on Hits and Misses was created to fill the gap for a much-needed textbook in case studies in crisis communication from international perspectives. The events of September 11, 2001, other major world crises, and the ongoing macroeconomic challenges of financial institutions, justify the need for this book. While existing textbooks on the subject focus on U.S. corporate cases, they may not appeal equally to students and practitioners in other countries, hence the need to analyze cases from the United States and from other world regions. The variety and the international focus of the cases, be they environmental, health or management successes or failures, makes this book more appealing to a wider audience. These cases examine socio-cultural issues associated with responding to a variety of crises.In January 2009, Toyota was compelled to recall about 1.3 million vehicles worldwide because of problems associated with seat belts and exhaust. ... This included the popular Prius, a car embraced by energy efficiency advocates worldwide.


Title:Case Studies in Crisis Communication
Author: Amiso M. George, Cornelius B. Pratt
Publisher:Routledge - 1997-08-13
ISBN-13:

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