An Analysis Service Quality, Customer Satisfaction and Customer Loyalty of Commercial Swim Clubs in Taiwan

An Analysis Service Quality, Customer Satisfaction and Customer Loyalty of Commercial Swim Clubs in Taiwan

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Key words: customer loyalty, customer loyalty scale, customer satisfaction, customer satisfaction scale, long-term members, pay-as-you-go members, service quality, service quality scale, short-term members, swimming club.American Marketing Association (AMA) found five factors that are used to assess service quality: credibility, assurance, empathy, responsiveness and equipment. Ho (2004) mentioned five factors that influence service quality of sport clubs: 1 .


Title:An Analysis Service Quality, Customer Satisfaction and Customer Loyalty of Commercial Swim Clubs in Taiwan
Author: Yi-Chin Liu
Publisher:ProQuest - 2008
ISBN-13:

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